Postmodern Media - Event TV

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  In what ways do media audiences and industries operate differently in a post-modern world?
  We live in media-saturated society – with at least dozens if not hundreds of TV channels available to us and a variety of other media competing for our time and attention
  If you want to know what happens / is about to happen on TV programmes – there are many ways of getting that information from websites and magazines
  Pre-recorded TV is the easiest and safest for TV channels – so why go live?
  'Live’ indicates special, one-off – a TV experience with added value
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  The Brits – for nearly 20 years was pre-recorded after poor show in 1989 – goes live again to capture ‘the moment’ …and the audience
  …and certainly not forgetting the advertisers
  
  
  
  target="_parent">http://www.youtube.com/watch?v=DCw-9ft9KSE
  
  ITV has had a tough few years – advertising revenues in decline as ITV has a smaller share of the advertising cake – so ultimately live TV is good for business – remember the X-Factor
  So we have The Brits: Live – well sort of…
  Broadcast is slightly delayed to stop swearing being broadcast – lese ITV is likely to be ‘told off’ by the regulator Ofcom – who can fine and revoke broadcast licenses
  nIn the end, the financial rewards are worth the risk – and it all comes down to money
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  http://www.youtube.com/watch?v=xy9t2EDCNlo
  
  
  
  Eastenders Live – why?
  Coronation St did it to celebrate 40th birthday in 2000
  Leaked plot lines are spoilers – can detract away from wanting to watch
  By not telling even the cast who killed Archie Mitchell, you guarantee that the plot doesn’t leak, therefore the events becomes special
  BBC funded by licence fee – set by government – constantly vulnerable to accusations that it only serves a minority and there regular calls for the licence fee to be cut or scrapped – Sky, the Conservatives
  Eastenders Live and associated programmes drives viewer numbers thus demonstrating that the BBC is good value for money
  As with ITV, it all comes down to money
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  In what ways do media audiences and industries operate differently in a post-modern world?
  What characterises a post-modern world?’
  Why don’t audiences watch TV programmes in the same numbers as in the 1980s and 1970s? What strategies have institutions employed to recapture the essence of TV’s ‘golden age’?
  Is producing live TV easy or difficult for institutions?
  Why have these strategies been employed?
  Have these strategies been successful?